Optimly

Privacy Policy

Last Updated: January 28, 2026

Overview

At Optimly, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our online tools and services.

TL;DR: We don't collect, store, or transmit your personal data. All processing happens in your browser.

Information We Don't Collect

Unlike many online services, Optimly is designed with privacy as a core principle:

  • No File Uploads to Servers: All file processing (images, JSON, Base64, etc.) happens entirely in your web browser using JavaScript. Your files never leave your device.
  • No User Accounts: We don't require registration, so we don't collect names, email addresses, or passwords.
  • No Personal Data Storage: We don't store any personally identifiable information (PII).
  • No Tracking Cookies: We don't use tracking cookies or fingerprinting techniques to follow you across the web.

Technical Information We May Collect

We may collect minimal, anonymized technical data to improve our service and ensure security:

  • Server Logs: Standard web server logs may include IP addresses, browser type, and pages visited. These logs are used only for security monitoring and are not linked to individual users.
  • Analytics (Optional): We may use privacy-focused analytics tools (like Plausible or Simple Analytics) that don't use cookies and respect Do Not Track headers. This helps us understand which tools are most popular.
  • Error Reporting: If our application encounters errors, we may log technical details (browser version, error type) to fix bugs. These logs don't contain personal information.

How Your Data is Processed

Client-Side Processing

All our tools use client-side processing, meaning:

  • When you upload an image, it's processed locally in your browser
  • When you convert files, the conversion happens on your device
  • When you generate QR codes, the generation happens in your browser
  • Your data never travels to our servers

Third-Party Services

We may use the following third-party services:

  • Hosting Provider (Vercel): Our website is hosted on Vercel, which may collect standard server logs. See Vercel's Privacy Policy.
  • CDN Services: We use content delivery networks to serve static assets quickly. These services may log access information.

Cookies and Local Storage

We use browser local storage only for:

  • Remembering your dark mode preference
  • Saving tool settings (e.g., default compression quality) for convenience

This data never leaves your browser and can be cleared at any time through your browser settings.

Advertising and Monetization

If we implement advertising in the future, we will:

  • Update this privacy policy to reflect any changes
  • Use contextual ads (based on page content) rather than behavioral tracking
  • Give you the ability to opt out of personalized ads
  • Comply with GDPR, CCPA, and other privacy regulations

Your Rights

Since we don't collect personal data, there's nothing to access, modify, or delete. However, you have the right to:

  • Use our tools without providing any personal information
  • Clear your browser's local storage at any time
  • Use ad blockers or privacy extensions
  • Contact us with privacy concerns (see Contact section below)

Children's Privacy

Our services are not directed to children under 13. We don't knowingly collect information from children. If you believe a child has used our service, please contact us.

International Users

Optimly can be used from anywhere in the world. Since all processing happens in your browser, your data doesn't cross borders. Our hosting infrastructure may be located in the United States or other countries, but only serves static website files.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of Optimly after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Legal Compliance

This Privacy Policy is designed to comply with:

  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)
  • Other applicable privacy laws

Our minimal data collection approach means we automatically comply with most privacy regulations.

Privacy-First Tools

Every tool on Optimly is designed with privacy in mind. Your files, data, and content stay on your device. We believe great tools don't need to compromise your privacy.